My Approach: Be Adaptible

The Challenge

Across my career, I have worked in industries that, on paper, could not be more different: aerospace, finance, healthcare, real estate, entertainment, and robotics research. Each field comes with its own language, legacy systems, and assumptions about how things should work. Yet every time, the real challenge has been the same: how do we remove friction between human needs and complex systems?

I have never relied on deep industry tenure alone to find answers. Instead, I have always focused on applying a consistent, adaptable process that questions the defaults and looks beyond the familiar patterns that industries often settle for. That mindset has allowed me to uncover opportunities others miss and deliver solutions that feel obvious in hindsight but were rarely obvious at the start.

The Insight

When an industry closes itself off, it risks becoming trapped by its own habits. Too often in UX today, the expectation is that only insiders can see what users really need. My work has shown the opposite. Fresh perspective, curiosity, and a process built on systems thinking are what break silos open.

Whether the problem is an aerospace modeling environment, a robotics planning tool, a global credit card flow, or a live event watched by millions, I come back to the same principle. I observe real human behavior, break the system down, and rebuild the experience around what actually matters. Over the last few years, I have layered AI into that process too. I use it to speed up research synthesis, turn interviews and transcripts into clear themes faster, and expand brainstorming beyond what any single mind might generate alone. AI does not replace insight, but it makes it possible to reach stronger ideas sooner and push past stale solutions.